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The formal launch, which held in Lagos on Monday May 12 2014, was witnessed by the crème of the entertainment and sports industry.
Star Football according to Marketing Director, Walter Drenth, ‘encompasses various football-themed activities, geared towards ensuring that Nigerians derive maximum satisfaction while enjoying their football matches.’
‘Star Football is a platform that will completely change the way consumers experience football henceforth,’ says Marketing Director, Walter Drenth.
‘#ShineOnNigeria, a platform to recognize and reward Nigerian football fans is the first project we will be rolling out from Star Football. We have also partnered with cable network giant DSTV, to air all FIFA 2014 world cup matches live throughout the tournament.’ Adds Mr. Drenth.
Further information about Star Football and #ShineOnNigeria can be seen on the Star website.